My pleasure, their misery

Food Aid

A short time ago, I posted on poverty and the growing world population (Christians and world poverty), and about the challenge of deciding how to respond (How much to save the world’s poor?).

Let’s start with something small which most of us can do this week, or this year.

The bitter truth about chocolate

Chocolate is big business. The figures on the internet don’t always agree, but here is as good a summary as I can find:

  • The chocolate confectionary business is worth about $70 billion worldwide.
  • About 80% of the world’s cocoa is grown in West Africa, with Cote d’Ivoire accounting for about half of this.
  • The world’s cocoa crop is worth about $5 billion per year, and 40-50 million people depend on cocoa for their livelihood.
  • Child labour is common in West Africa and according to this BBC report, 1.8 million children work in the production of cocoa. Some assist on poor family farms, but it is estimated that about 10,000-15,000 are illegally trafficked and forced to work as slaves on cocoa plantations, working under extremely harsh conditions (see Wikipedia, University of America, and Soul Economy.

There can be no doubt that some of the chocolate we all eat was grown on plantations which exploit and abuse slave children.

World response

This situation has been publicised in recent years and slow steps are being made towards alleviating the situation:

Making a difference

We, the chocolate buying public in the rich western world, can make a difference.

  • We can make a shift in our purchases. This will involve some sacrifice, as certified chocolates are often more expensive and have a much smaller range. It is not realistic to only purchase certified chocolate, but we can go a long way towards that.
  • We can write to chocolate manufacturers encouraging them to use certified child labour free cocoa. If we are willing to change our buying habits, we can explain this to the manufacturers.

It seems like a small price to pay

The Bible tells us in many places that God cares for the poor and the powerless, and expects his people to do so also – see Isaiah 58:10, Amos 2:6-7, Matthew 25:44-45, Luke 4:18, James 1:27. James 5:4 is especially apt:

“The wages you failed to pay the workers who mowed your fields are crying out against you. The cries of the harvesters have reached the ears of the Lord Almighty.

So I have begun, falteringly, to move in this direction. I am beginning to amend my chocolate buying habits and will try to find more Fair Trade alternatives. And I have written to the manufacturers of the two brands of chocolates I eat most. I wrote to Cadbury, complimenting them on making one of their range Fair Trade, but suggesting chocolate eaters with a conscience might like greater choice. And I wrote to local confectioner, Darrell Lea, who have no Fair Trade products, asking them to consider taking this step.

I’ll report back what they say.

Will you join me?


10 thoughts on “My pleasure, their misery

  1. Joel says:

    I’ve stopped buying chocolate altogether, though I occasionally give in when fresh brownies or something are offered for free…and chocolate is used in the brewing of some beers, which I still drink.


  2. IgnorantiaNescia says:

    They’re about €0.40 more expensive than the other more expensive bars. And I suppose they haven’t got around to expanding that much globally; the brand has only been around for a few years. They even don’t have a very widespread presence in Europe (only a few countries).

    If you wonder about the taste, here’s a review of it:

    Here’s an interview about the brand:


  3. unklee says:

    They sound great. I’m a chocolate fan, and I’m keen on mid-range flavours between sweet and intense. Perhaps we should start an export company to bring them to Australia. : )

    I think it is close to time to do some more letter writing.


  4. IgnorantiaNescia says:

    Well, they do have a webshop, but I have no idea whether they also ship them broad. I’d sent an email to them before ordering, in any case. (But with those kilogram bars, exporting can’t be cheap!)


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